We see the trend of Games which continues to increase in Indonesia and we make it a good opportunity for YUZU & POPSTAR to get a new target audience.
Challenge
In the pandemic era, limited campaigns related to offline activities have forced YUZU & POPSTAR to have a breakthrough to attract a more massive target audience through digital activities.
Solution
We saw the trend of MLBB online games, which continued to increase in Indonesia during the pandemic. Therefore Hepi inc created the campaign #GGYP & #GGYPCariCaster
#GGYP is an MLBB Tournament event for amateur players who want to have the opportunity to become pro players.
Tools
Campaign Strategy, KOL Management, Sosmed management, Community, Digital Activity, Hybrid event & Production
Results
By the implementation of planning, dedication, and a lot of hard work. We achieve this results.