Clients

We see the trend of Games which continues to increase in Indonesia and we make it a good opportunity for YUZU & POPSTAR to get a new target audience.

Challenge

In the pandemic era, limited campaigns related to offline activities have forced YUZU & POPSTAR to have a breakthrough to attract a more massive target audience through digital activities.

Solution

We saw the trend of MLBB online games, which continued to increase in Indonesia during the pandemic. Therefore Hepi inc created the campaign #GGYP & #GGYPCariCaster #GGYP is an MLBB Tournament event for amateur players who want to have the opportunity to become pro players.

Tools

Campaign Strategy, KOL Management, Sosmed management, Community, Digital Activity, Hybrid event & Production

Results

By the implementation of planning, dedication, and a lot of hard work. We achieve this results.

1,3M

Total Reach

1,4M

Total
Impression

64

Total participant
#GGYP 64 team

103

Total participant
#GGYP cari team